What topics?
Organize your program to provide the information citizens
need most. Feel free to include a comprehensive organizational
chart or an outline of each department's many responsibilities
in the binders, but don't feel compelled to speak about each
topic. You will overwhelm your participants if you try cover
every department in complete detail.
Instead, focus on what citizens are most likely to find useful
or enlightening, and add a few experiences just for fun. For
example, most citizens who work in a business environment
will already be familiar with support functions such as purchasing,
accounts payable, and fleet maintenance. But they may not
know how health inspectors rate restaurant kitchens, the safety
issues behind the move to automated garbage collection, or
why a shopping center parking lot is no longer designed as
a single huge expanse of pavement. Give your participants
insight into how and why things are organized the way they
are in local government, and you will keep their interest.
Most of the successful citizen academy or neighborhood college
programs are organized along functional lines, with related
departments presenting on the same evening. Examples of departments
that often coordinate their sessions are Planning and Inspections;
Water and Sewer; and Streets and Public Transportation. Similarly,
those departments that serve residents in their leisure time
are frequently grouped together: Parks and Recreation, Library,
Senior Center, Museum, Civic Center, etc. Nearly all those
running succcessful programs advised against scheduling Police
and Fire for the same session, due to the intense citizen
interest in each topic.
The most typical format is to begin with an overview of the
elected body (Council Members, Commissioners, Aldermen), the
City or County Manager's role, and the community's resources
(Budgeting and Finance). A few start with a history of the
community led by a local author or newspaper columnist. At
least one community saves the Budgeting and Finance session
for last, and uses a budget balancing exercise to tie together
all that the citizens have learned about the organization.
Many communities use creative and entertaining catch phrases
to summarize each evening's topic (especially if they are
covering multiple departments in a single session). A few
representative agendas are summarized later in this guide
under Sample agendas,
and the comparison
table includes links to more detailed agendas for each
of the communities surveyed.
How many sessions?
Concerning the number of sessions, the range among those
programs surveyed is 6 to 13, with an average of 8.8 and a
median of 9. As you choose your topics and finetune the agenda,
this number may move up and down. All those contacted for
this survey stressed that the participants' level of interest
and energy far exceeded their expectations, and that many
sessions ran past the allotted time due to lively give-and-take
both during and after each presentation. One community now
deliberately schedules a very light agenda for one evening
midway through the program, and asks the participants to suggest
additional topics for that session based on their individual
concerns.
How long per session?
The time period for each evening session varies from two
to three hours. Nearly all the larger communities surveyed
(those over 50,000 population) meet for three hours while
the smaller communities generally meet for two hours per session.
Two communities choose a middle ground, with sessions lasting
for two and a quarter or two and a half hours. Consider your
staff's schedule and other demands, and keep in mind the advice
of those surveyed: sessions often last longer than scheduled
due to question-and-answer periods running past the amount
of time allotted. The length of each session is one variable
that many communities have adjusted over time. The trend seems
to be to shorten the time per evening while adding additional
evenings to the schedule. In short, the best approach for
your first academy or neighborhood college may be to schedule
a little less content each evening than you think
you can comfortably cover.
|